I am happy to see that I am featured in Singapore’s largest newspaper Straits Times. I have shared with my investment journey over there. It is my first time being interviewed by journalist. It is pretty exciting. You might want to ask how do I get featured in Straits Times and how is the process looks like? Especially for those who are doing your own start-up. Getting featured in newspaper is best way to get more people to know more about your start-up.
First, the best is you know some journalist and you can contact them directly. Under each articles in Straits Times there is the journalist name and email address. The best way is to find a relevant article on similar topic so you know that this journalist may be interested in what you do or who you are.
The second step is email them. Draft something that is compelling, short and sweet. They get a lot of emails everyday and are probably overwhelmed. The subject for the email is extremely important. You want to have their love at first sight. After sending the email, wait patiently.
If you are lucky (yes, luck is important), you will get contacted by the journalist. Usually they will call you to know a bit more or directly email you a few questions for you to answer. If you have that, you are almost certain to be covered by the journalist. Congratulations.
Then the last step is to have a face to face interview with the journalist. They are not simply going to repeat the questions that they sent you previously in the email. They will chat with you like a friend but of course they ask, and you answer. Be prepared with the interview. You want the journalist to write the best part about your story. Surely, you have a lot of stories about your start-up, but you don’t want to tell everything to the journalist you met. You don’t want to confuse them and make the journalist tired. Select one of the best part of your journey and keep emphasis it. No matter what they ask, try to relate back to the message that you want to talk to the readers. Most of the time, you won’t know what the journalist is going to write so be careful with what you said and not to back-fire.
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